Cryptocurrency exchange sponsors World Cup 2022

While the majority of cryptocurrency trading has been banned in Qatar since 2018, Crypto.com became a sponsor for the 2022 FIFA World Cup taking place in November. On March 22, cryptocurrency exchange Crypto.com announced to become the official sponsor of the FIFA World Cup 2022 taking place in Qatar from November 21 to December 18.

According to CoinDesk, the Crypto.com brand will appear at the stadium, around the venue of the matches. Crypto.com users can get soccer tickets or souvenirs. The sponsorship contract value was not disclosed.

"There is no sport that unites the world like football. There is no event that brings the world together like the FIFA World Cup. Only a few brands have become sponsors, we took the opportunity. to be the first brand in the crypto space to present at a month-long sporting event,” shared Steven Kalifowitz, Marketing Director of Crypto.com.

"Crypto.com has supported some of the world's top teams, leagues and stadiums. No other platform has the scale, reach and cultural impact of the global soccer platform. of FIFA," said Kay Madati, World Football Federation (FIFA) Commercial Director.

While the majority of crypto trading in Qatar has been illegal since 2018, Crypto.com can leverage the deal to expand its global presence. According to FIFA, the 2018 World Cup held in Russia attracted more than 3.5 billion views, with more than 1 billion people watching the final between France and Croatia.

Crypto.com was founded in 2016. The exchange currently has more than 10 million users and 4,000 employees in offices in the Americas, Europe, and Asia.

This is not the first time Crypto.com has partnered with sports businesses. In November 2021, this exchange bought the ownership of the Staples Center stadium name in Los Angeles (USA) to change it to Crypto.com Arena for $ 700 million.

According to CoinTelegraph, Crypto.com also sponsors Australian Football Federation tournaments with a value of $25 million, signs a $100 million deal with F1 racing and a 10-year sponsorship deal with the UFC (Ultimate Fighting Championship). worth $175 million.